Two weeks ago, I was at Mashable’s Summer of Social Good conference, when all of a sudden it clicked. Surrounded by an inspiring crowd of individuals using social media to create positive change, I saw the tide change. These web 2.0 tools will redefine our relationships and be the means towards improving our world. Using social networking, we can participate in a more sustainable, even restorative society.
Environmental strategy matrix
Can a company do well by doing good? This is a question that often comes up when talking about solutions to environmental issues. The traditional notion in business used to be that environmental interests and profits are on opposite sides of the balance sheet. Expenditures on environmental items were treated as losses to be controlled and minimized. It is difficult to explain the flaw in this logic when speaking in terms of parts per million or exposure odds ratios. Instead, business leaders want to hear proposals with return on investment in line with financial objectives. Continue reading
Posted in Miscellaneous
Tagged books, business, commentary, environment, green, productivity, recycling, risk management, social good, strategy, thoughts
Event Reports: TckTckTck Human Countdown in Central Park – 9/20/09
Last week I mentioned meeting someone from Oxfam at GreenDrinks NYC who was here to help promote action on climate change. During the event he gave his “2 minute pitch” for an event in Central Park that would kick off the global movement all calling for an fair, ambitious, and binding climate change agreement. The idea was to create a human sculpture in the form of Earth sitting in the top of an hourglass, then pour down to form the campaign’s name Tck Tck Tck. Since I was free for the day I decided to head over to check it out. Continue reading →
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Posted in Event Reports
Tagged central park, climate, climate change, commentary, Copenhagen, environment, events, Human Countdown, lifestyle, media, networking, nonprofit, nyc, Oxfam, social networking, TckTckTck, wake up