Tag Archives: social good

Environmental strategy matrix

Can a company do well by doing good? This is a question that often comes up when talking about solutions to environmental issues. The traditional notion in business used to be that environmental interests and profits are on opposite sides of the balance sheet. Expenditures on environmental items were treated as losses to be controlled and minimized. It is difficult to explain the flaw in this logic when speaking in terms of parts per million or exposure odds ratios. Instead, business leaders want to hear proposals with return on investment in line with financial objectives. Continue reading →